![]() Magic mirrors can help retailers meet these evolving consumer needs and improve their overall shopping experience by adding interactive and social elements to it. Used to the efficiency of online shopping, customers now expect everything to be faster, easier, and more convenient. With magic mirrors, customers can still see how a product will look on them without having to touch it.įor brands, the benefits of magic mirrors include: For example, during the COVID-19 pandemic, many makeup stores stopped offering product testers, making shopping for beauty and makeup items more difficult. During health crises, customers may be either wary of touching physical items or not allowed to do so. Magic mirrors solve stock-out problems by allowing customers to try on items that aren’t available in-store. Even if a product they want is available on a brand’s online site, there’s no guarantee they’ll actually buy it when they get home, especially if they’re not sure how the item fits. This can be incredibly disappointing for customers. For whatever reason, brick-and-mortar stores may not always have a brand’s full product catalogue in stock. With magic mirrors, customers don’t have to queue to use the fitting room, nor are they limited by how many items they can try on at a time. A faster and more convenient shopping experience. ![]() By displaying clothing pieces on a person virtually, magic mirrors eliminate the need for customers to go into small, cramped changing rooms. At the same time, shoppers hate fitting rooms. Research shows that customers who use a store’s fitting room are seven times more likely to make a purchase than those who don’t. For customersįor customers, the benefits of magic mirrors include: Here are some benefits of magic mirrors in retail for customers and brands. Some magic mirrors also let customers check product availability and pricing as well as display the latest news, and offer wayfinding support. In this way, customers shopping at stores with magic mirrors can virtually “try on” products on their bodies without having to visit the changing room.ĭepending on how they’re configured and a retailer’s product catalogue, magic mirrors can display a variety of products, including but not limited to makeup, hats, jewellery, eyewear, clothing, and shoes. However, unlike traditional mirrors, magic mirrors also display virtual add-ons like accessories, makeup, and even clothes superimposed over the user as if they were actually wearing them. Magic mirrors, also known as smart mirrors or digital mirrors, are devices that show a user’s image on a screen through an in-built camera when they stand in front of it. However, as body tracking develops, a growing number of retailers are starting to introduce magic mirrors into their stores as a way to enhance the shopping experience. Future-forward thinking brands have been experimenting with smart mirrors since at least 2010. Originally popularised by the fitness industry, magic mirrors are not a new technology. Although there are numerous ways for retailers to incorporate AR into their shops, one that we’re excited about is magic mirrors. More than 8 in 10 consumers say they are excited at the prospect of using AR to interact with products in-store and online. However, the same technology that drives online success can also be utilised by brands to entice customers back to retail stores. Whether it’s product visualisation, virtual try-on, or 3D display ads, shoppers no longer have to leave their homes to find the right product. Shopping online is easier and faster, and with more and more e-commerce stores adopting 3D and AR technologies, the process now has a more realistic feel to it. More than 70% of consumers say they are less likely to shop in a physical store today than before the pandemic. Even though COVID-19 restrictions have been eased in most places, customers are in no rush to return to traditional stores. Is e-commerce set to overtake traditional retail? It certainly seems so. Why magic mirrors are the future of in-store retail By
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